Guides and practical tips to be recommended by AI engines (ChatGPT, Gemini, Perplexity, Google AI), strengthen your local reputation and grow your visibility.
An Ahrefs study from December 2025 covering 75,000 brands shows that unlinked mentions correlate far more strongly with AI visibility than classic backlinks. Here is what that concretely changes for your presence in ChatGPT, Perplexity, or AI Overviews.
When a client asks an AI which lawyer, doctor, notary, or shop to choose, the answer doesn't come out at random. Here are the criteria that tip the scales.
Perplexity and Google AI Overviews don't pick their sources the same way. Here's what each engine favors and how to get recommended by both.
AI engines like ChatGPT, Perplexity or Google's AI Overviews read precise technical signals to decide who to cite. Here they are, explained without jargon, and what an agency actually puts in place.
When a prospect asks ChatGPT or another AI to recommend a professional, the vast majority of firms and local businesses simply don't appear. This isn't inevitable: it's a channel that's still empty, so it's easier to occupy than a saturated Google.
SEO optimizes for a page of 10 blue links, AI search optimization for a single answer that cites two or three names. Here is what overlaps, what differs, and why the old reflexes no longer suffice.
A customer asks ChatGPT for a professional in your city. Here are the signals the AI reads to choose who to recommend, and the concrete steps to be one of them.
GEO (Generative Engine Optimization) is about making your business visible and cited by AI engines like ChatGPT, Gemini and Perplexity. This guide explains what it is, how it differs from SEO, and which levers to start with.
